Now You Can Achieve Your Search Engine Marketing Goals Without the Hassle

Successful Content Marketing

From Trade Shows to the Web: What Drives Buyers to Change Their Surfing Habits?

As a supplier or project manager, how are you adapting to changing buyer behaviors? Traditional trade show methods are becoming less effective, with high costs driving companies to shift marketing budgets online. Initially, B2B portals like Alibaba thrived, but over time, their effectiveness waned due to inadequate supplier information and declining request quality. Today, a more comprehensive online presence is crucial for attracting and retaining buyers.

For years, suppliers have struggled with the overwhelming volume of emails, often filled with irrelevant requests. As one customer put it, "There are a lot of them, but all I need is a good request." This problem worsened when suppliers stopped being members of B2B portals, leaving them with no platform to attract quality inquiries. It's a reminder that when you don't own the site, you lose control over your lead generation channels, making it essential to diversify your marketing efforts.

scams
Unclear messages
Marketers assessing the market
Buyers comparing prices
Advertisements
Inaccurate email addresses

quality / real inquiry from potential buyers with requested details

Today's Shoppers Want More Than Just Products - Build a Real Website to Earn Your Own Search Engine Credit

Instead of manually entering web addresses, shoppers now rely on search engines like Google and Yahoo to find comprehensive information. A strong search engine ranking is crucial for visibility. As buyer behavior evolves, vendors must shift from flashy designs to content-rich, informative websites that resonate with potential buyers. Focus on being informative, authentic, and professional to keep visitors engaged, increase traffic, and generate high-quality inquiries. The technical aspects like coding and multilingual techniques are also vital, but content remains key.

Production Capacity: Showcase your plant's capacity to prove your ability to handle large orders.
Certifications: Highlight certifications like ISO, TS16949, TPM, and CE to show you meet deadlines under strict management.
Equipment & Testing: Demonstrate that your products undergo rigorous testing.
Product Information: Provide detailed, meaningful product descriptions, not just specifications.

Team & Culture: Share your company's team and culture.
Experience: Highlight years of experience.
Client Stories: Share impactful stories of your work with clients.

The More Real-Life Stories, the Better

Experience is valuable, but if your website doesn’t reflect it, convincing potential buyers becomes challenging. Without face-to-face interaction, you must use solid data and detailed information to build credibility. Once you have this foundation, storytelling becomes crucial. Business stories engage emotions and resonate with buyers, making them more likely to trust your services and products. Storytelling is a powerful tool that can transform data into compelling narratives that persuade and connect with your audience.

Buyer Introduction: Who were your buyers, and how did you connect? Adding a twist can make the story more engaging.
Requirements: What were their needs? Potential buyers might share similar needs.
Challenges & Solutions: What difficulties did you overcome, and how did you achieve the goals to win their trust?
Drawbacks: Acknowledge any challenges in the deal.
Positive Outcomes: Highlight buyer compliments and the resulting relationships.
Product Details: Include product introductions, production capabilities, manufacturing procedures, and product advantages.
Competence & Longevity: Explain why your product was the right choice and how long the cooperation lasted.

Why Good Stories Make Good Search Engine Marketing

Building trust between suppliers and buyers without face-to-face interaction takes time. Suppliers must provide enough product information and company background to establish credibility. Compelling stories play a crucial role in convincing buyers to send inquiries.

"Yes, building and operating a content factory is a significant undertaking that requires time, money and resources. However, if you are serious about attracting and retaining more customers and increasing revenue, creating an in-house content factory is one of the best ways to do it." - Cited from "It Takes a Content Factory"(*1), book author, Joe Pulizzi.

My Interview with Suppliers – What Makes a Remarkable Story

In my interviews with Taiwanese suppliers who contributed to the nation's economic boom, many initially struggled to share their stories, seeing them as everyday tasks.

A powder handling equipment manufacturer building a facility meeting Nestlé's international standards.

A control arm company gaining recognition in Japan and transitioning to selling auto parts to U.S. automakers.

A food machinery company developing innovative machines for global tastes.

A boat-building business passed down over generations.

An investment casting manufacturer partnering with a leading U.S. orthopedic equipment company.

A textile company overcoming challenges from competing with mainland China and the global market.

"Opportunity is for people who are ready," said one supplier who's been relentlessly pursuing TPM and ERP systems.

More than 30, 40 years of experience may not seem impressive, as there are old brands that are over a hundred years old. What makes them unique are the stories behind them, the relentless and passionate work that drives potential buyers to action. It has also become my mission to write stories and make people around the world aware of these incredible companies.

It gets tough when suppliers say, "Oops, can't show buyer names."

Things go wrong when your clients call you and say, "Sorry, we can't show the name of our buyer, it's confidential. After spending a day with a company and gathering all the materials I need, I would be able to write and create a website, a site that provides company introduction, product information and stories for visitors!

However, it happens when suppliers refuse to show: the name of their buyers, their technology, machine details, etc. It turned out the whole article is either “he“, “she”, “it” or “the company”, which makes it harder to spread the story around when every word in the article is shady. And we do find that visitors don't stay as long.

When a good, successful business involves people from different teams, finding the wrong person to interview can be a waste of time. It is important to communicate with our clients to make sure they understand the purpose of the meeting so they have the right people ready. Also, videos, product images, company catalog and anything that would help me build a website is necessary.

Before interviewing a supplier, I would surf their websites and check out their competitors to get to know the industry. Knowing what other competitors are doing is important, and I look at things differently from my own perspective to think outside the box!

When I interview our customers about their products, I ask them to treat me like an amateur who just wants to start a business and needs their help. You'd think that would be easy, but with vendors who have been selling products for 30 years, the industry talk can prevent them from finding new buyers because they assume everyone else already knows the products. "Well, this is how we sell, all the specifications are on the paper... I am not sure what to talk about," a supplier once replied.

Internet Marketing - Are You Ready?

From Hummingbird(*2) to Penguin(*3), Google has been changing its search algorithm (500-600 times a year) to make its search results fair. This means that if you think you can trick them by adding keywords or links to get a good ranking, don't bother! If an SEO company tells you that they can get your company name on the 1st page in a short time, you can teach me how.

What most suppliers are doing to find buyers:

join B2B Trade Lead and B2B Portal,
build a company official site,
Google Adword,
SEO (Search Engine Optimization).

What most companies are missing:

distributer site,
WOM,
trade hub,
video,
email,
RSS Feeds,
webinars,
podcasts,
social network campaigns and,
news.

Understanding the Go-to-Market Strategy: a Go-to-Market strategy involves search engine marketing tactics that help companies build lasting relationships with their buyers. Turning online visitors into regular customers requires strategic effort from both vendors and marketing experts. While social media presence is common, relying solely on platforms like Facebook may not be sufficient for B2B sales

Over the past 26 years, Ready Market Online Corp. has observed the evolving dynamics between B2B portals, manufacturers, and buyers, leading to the creation of Trading Buzz™ to meet the demands of sophisticated buyers who require detailed information before making a purchase.

Trading Buzz™ is designed to connect search engines, buyers, and suppliers by providing buyers with a deeper understanding of suppliers' companies and products, ultimately converting that knowledge into purchases. Success in this strategy requires not only competent products but also compelling stories that resonate with buyers and create an attractive buzz around the offerings.

If you sell auto parts, highlight your production lines, capabilities, certifications, and test labs. For powder processing equipment, demonstrate the materials you handle. If you’re in consumer IC design, focus on the solutions you offer. For investment casting, showcase your capabilities and superior product quality. Accompany this information with compelling stories that resonate with buyers. Bringing these stories to life with videos, pictures, flowcharts, and quotes can significantly enhance their impact.

What We Do and What Most Internet Marketing Companies Don't

Understanding search engine rules is one thing; effectively applying them is another. Key elements of successful online marketing include crafting compelling stories with well-chosen titles, keywords, URL selection, keyword density, and engaging summaries. It’s also essential to design inquiry forms, use proper links, and add descriptive images. While these tasks may seem routine, they are crucial for balancing authenticity with search engine optimization. The real challenge lies in understanding different industries and connecting suppliers with the right professionals through effective content design.

content design writing form – every sentence and keyword in the article is well thought-out to meet SEF in the search world.

Writing a compelling story is just the beginning of Trading Buzz™. We ensure that these stories reach the right audience and influencers. Our efforts pay off when clients receive quality inquiries, even if it takes some time. Using accurate data from Google Analytics, we quickly address and resolve any issues. Additionally, our visitor tracking tool helps vendors understand buyer behavior, enabling them to tailor content based on detailed insights such as location, duration, and engagement levels.

With our self-designed Visitor Tracking tool, we are able to transform viewers' behaviors into data and react accurately.

References

*1: Joe Pulizzi. " IT TAKES a CONTENT FACTORY! " Web. 19 Nov. 2013.

*2: Google Hummingbird is a search algorithm used by Google. To celebrate its 15th birthday, on September 27, 2013 Google launched a new "Hummingbird" algorithm, claiming that Google search can be a more human way to interact with users and provide a more direct answers.

*3: Google Penguin is the code name for a Google algorithm update first announced on April 24, 2012. The update is designed to lower the search engine rankings of websites that violate Google's webmaster guidelines by using what are now considered black hat SEO techniques, which involve artificially increasing the ranking of a web page by manipulating the number of links pointing to the page.

Now You Can Achieve Your Search Engine Marketing Goals Without the Hassle | B2B Search Engine Marketing Solutions | Ready-Market

Now You Can Achieve Your Search Engine Marketing Goals Without the Hassle | B2B Search Engine Marketing Solutions

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