Search Engine Marketing Strategies – Improve Your Ranking by Understanding How Google Works | B2B Search Engine Marketing Solutions | Ready-Market
Ready-Market Search Engine Marketing Strategies – Improve Your Ranking by Understanding How Google Works Introduction. Transform Your Digital Strategy with Ready-Market's Proven SEO and Online Marketing Expertise
Search Engine Marketing Strategies – Improve Your Ranking by Understanding How Google Works
Websites Designed to Meet Search Engine Algorithms
Understanding Search Engine Marketing: How Google Crawls & How Your Site Is Found
Google's goal is to provide personalization based on your search experience and preferences.
When you search for "bass," are you looking for a fish or a guitar? For "golf," is it the sport or the car? Google determines your location through your IP address and country, but to understand your exact intent, it analyzes your web history and preferences. As Eli Pariser discussed in his TED Talk on "filter bubbles," Google uses 57 signals, including your device and browser, even when you're signed out. With precise keywords and valuable content, you can leverage Google's accuracy to quickly reach potential buyers.
Googlebot: Crawling, Fetching, and Indexing Your Marketing Sites
Google doesn't fetch website content every time a search query is entered; instead, it relies on indexed web pages that have been crawled by Googlebot. Googlebot, a web crawler (or "spider"), scans and stores your web pages in its database. When a search is performed, algorithms evaluate these indexed pages based on over 200 factors, such as keyword presence, page quality, title relevance, synonyms, and page rank.
To check if your site is accessible to Googlebot, you can visit your site’s robots.txt file (e.g., https://www.ready-market.com/robots.txt) to ensure proper configuration.
How Google Organizes the Data It Retrieves
Google organizes indexed web pages similar to a library system, a concept inspired by its founders' studies. Just as an accountant sorts donated books by genre for easy access, Google categorizes web pages by relevance. When search results are returned, each page displays a title and description, akin to a book’s prologue, offering a brief overview with a link. This system helps users quickly find the most relevant information in response to their search queries.
Use Search Techniques to Check Googlebot Crawling on Your Web Page
How Do You Know If Googlebot Is Crawling Your Site, and What Does It Look Like in Search Results?"
- Search Techniques:
- Type "info:" Type "info:" before a web address to view details about the website.
- Put "site:" Use "site:" followed by a domain name (e.g., site.com) to see all indexed pages from that site.
You can see how many web pages have been crawled by using these techniques. Think of info: as searching for the index of a book—it shows the title, introduction, and description. On the other hand, site: acts like an inventory, displaying how many pages are indexed and recommended for a specific site. For more detailed insights into the spider's fetch status, you can check Google Search Console.
Are You Competitive Enough in the Marketing World? The Quality and Quantity of Your Website Matters
With many vendors in the same industry, how does Google determine the best? If your competitor has over 1,000 web pages indexed and you have only a few hundred, your chances are lower—it's about quantity. However, when buyers visit your site, the quality of your content determines how long they stay. High-quality, engaging content encourages visitors to explore further, increasing your chances of converting them into customers.
How Buyer Search Behavior Can Affect Your Rankings: Rethinking Your Search Marketing Strategies
Buyer behavior significantly impacts search rankings. For instance, if a buyer in Germany searches for "CNC machine," the algorithm prioritizes local results. If the buyer clicks a third-ranked link but quickly leaves due to poor content, and then spends 30 minutes on a seventh-ranked site with detailed information, future searches may elevate that seventh-ranked site. This example highlights the importance of quality content in improving your search rankings and attracting serious inquiries.
Optimizing Your Website for Search Engines: A Path to Reaching Potential Buyers
To climb the search rankings, ensure your website is search engine-friendly, allowing spiders to crawl it easily. Meeting algorithm criteria can boost your position. A high ranking paired with an engaging title and description will attract clicks, while compelling content keeps visitors on your site. By incorporating this knowledge into your marketing strategy, you're well on your way to connecting with potential buyers and maximizing your site's effectiveness.
- You may also be interested in these topics:
- A Vendor's Guide to Search Engine Marketing - Content Writing Based on Buyer's View
- Google's Search Algorithms: You Need to Know How Google Works In Order To Improve the Ranking
- Now You Can Reach Your Search Engine Marketing Goal And Save You The Hassle
- Search Engine Marketing Strategies
- Our Client Case Study
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Search Engine Marketing Strategies – Improve Your Ranking by Understanding How Google Works | Ready-Market B2B Search Engine Marketing Solutions
Based in Taipei, Taiwan, Ready-Market is a recognized leader in online marketing with over 26 years of experience. We specialize in helping B2B exporters and suppliers thrive in the international marketplace. Our in-house developed tools and systems ensure that your digital marketing strategy is both flexible and cutting-edge. As a fully certified Google Advertising Professional (GAP) team, we offer comprehensive services, including SEO, search engine marketing, multilingual website development, and tailored online marketing solutions, all designed to boost business traffic and inquiries.